How does an organization create customer value Essay

Marketing experts Don Peppers and Martha Rogers said: â€Å"Without customers, you don’t have a business.† It is such a simple, nevertheless, a scary thought. We live in a world of consumerism, in which the customer’s wants and desires greatly exceed their basic needs. Even though many see this concept as a threat to modern world society, it has created the extremely competitive marketplace for businesses. The companies are competing everyday to win over as many customers as possible by offering products that create irreplaceable value and benefit to those customers. Many companies will succeed in getting the customers to buy into their value and benefit however, the true success of a business is not linked only to getting new customers. It is considerably linked with keeping those customers around and winning over the customers from their competition. Companies work hard to develop creative marketing schemes for their products so that the company is recognized a nd perceived as valuable and beneficial to the customer. However, I believe that all strong companies start from the same point: listening to the customer. The extraordinary merits of information technology, such as the internet, cell phones, social media, television, radio, etc. have made the world we live in a global village. Thanks to the information technology, distance has never been less of an obstacle to communication amongst people. Technology has made information essentially accessible to everyone, everywhere, at any time making consumers, â€Å"more educated and informed than ever. They have the tools to verify companies’ claims and seek out superior alternatives† (Kotler & Keller, 2009, p.121). Consumerism and technology have made it possible for the customer to be heard. They can share interests, as well as positive and negative reviews for others to see. Companies follow and act upon those interests and reviews. They analyze all the information and seek to create a product that will satisfy the consumer’s interests and minimize the negative reviews. The creation of a quality product or a service that satisfies a great number of the customer’s needs and wants will create competitive advantage in the marketplace for the company and will make the product or service valuable to the customer. Ultimately, it will create an valuable experience. Positive experiences create loyalty towards that product and, â€Å"deeply held commitment to rebuy or repatronize a preferred product or service in the future despite  situational influences and marketing efforts having the potential to cause switching behavior† ( Kotler & Keller, 2009, p.123). Negative experiences on the other hand can cause dissatisfaction with the product and cause a customer to defect and go to the competitor. When defection happens companies seek other ways to retain current customers, gain new ones, or even stop dissatisfied customers from defecting. Som e of the other ways companies make themselves valuable to the customer are: speed of service, discounts and rebates, warranties, loyalty programs, gifts, etc. Sale!Sale!Sale! 20-70% off entire store! 2 for 1! All these marketing schemes, discounts, and rebates are used to promote value in the eyes of the customer. Customers like to use phrases like: †I want more for my money†, or, â€Å"getting more for less†. One of the best ways that companies show they are valuable to customers is lowering the price of their products. The value created for the customer is satisfaction and a feeling of success. Meeting customer needs with a product is great, but the real measure of success cannot be measured by the product made, but by the feeling that the customer gets after purchasing it. That feeling of satisfaction or dissatisfaction after purchasing the product will affect the customer retention base, customer loyalty, company’s image, and ultimately the bottom line. Many companies today compete on price and try to create value for the customer by giving them more for less. No matter how good the product or service is, mistakes will happen and the customers will complain. Many people don’t like to hear complaints, but when there is money involved there will be complaining. The first step in making the company valuable to the customer is by making complaints easier and more accessible. By doing this the company makes it personable, consequently creating the value of importance for the customer instead of making them just a number. Benjamin Franklin said, â€Å"Well done is better than well said†. Companies might say they will make it personal and resolve the issue, but then you are put on hold for thirty minutes when you call in for a complaint, or your car might have to stay in the shop two days longer than anticipated. When inconveniencing the customer in moments like these, any effort to help the customer resolve the issue thereafter may be futile. That may very well be the last time the company will deal with that particular customer. The second step in creating value for the customer is the speed at which the issue will be resolved. It  might sound clichà ©, but time is money, and an attorney that has to be on hold for thirty minutes might have lost the opportunity to earn two hundred dollars. He might take it personal and go to your competitor. Acc ording to Kotler & Keller (2009), â€Å"Of the customers who register a complaint, between 54% and 70% will do business with the organization again if their complaint is resolved. The figure goes up to a staggering 95% if the customer feels the complaint was resolved quickly† (p.129). Therefore, it is not just resolving the issue that makes the customer value your company, it is the speed at which that issue or complaint is resolved. The desire of each marketing person and each company, per se, is building a strong and loyal customer base. Quality products and services create satisfied customers, and that satisfaction creates a relationship between the customer and a brand. If the customer is repeatedly content with the benefits from the particular product or service, it starts building loyalty. Once loyalty is established companies continue creating value for the customer thru development of loyalty programs that provide customers with extra rewards and benefits, making them feel more valuable since they are not getting those benefits anywhere else. The company has created ultimate value for both customer and themselves when their customers become their clients. According to Kotler & Keller (2009), â€Å"Customers may be nameless to the institution; clients cann ot be nameless. Customers are served as part of the mass or as part of the large segments; clients are served on an individual basis. Customers are served by anyone who happens to be available; clients are served by the professional assigned to them† (p.140). Companies create competitive advantage in the market by putting the customer’s wants and needs ahead of everything, understanding that without their customers they would not exist. In today’s world of consumerism and information, every company is capable of creating a valuable experience for their customers. However, the difference between the leaders in the market and others is that the leaders are constantly making their customer’s feel valued. Leading companies listen to their customers, they resolve their customer’s complaints and concerns in a fast and effective manner. They make customers feel valuable by building personal relationships thru numerous loyalty programs, and ultimately deepe n that relationship by making their customers into clients.

Ultimate Frisbee Essay

My feet left the ground. My arms extended. My entire body was parallel to the ground for what seemed to be an eternity. Nothing was going through my mind except one overpowering thought: catch the Frisbee. It was not just a Frisbee however. It was the game winning goal. It was redemption for my previous mistakes. It was reward for all of my tireless work. It was the gateway to eternal bliss. Catching this pass was a necessity.? I called out,† I’m open† to Greg Rupp, the thrower on my team, as I finally shook off the smothering blanket of defense wrapped on me by Justin Burns.This slight crack in an otherwise impenetrable defense flashed before his eyes. Within a split-second, his right foot stepped heavily on the firm ground and his torso pivoted launching the disc, with all his might, into oblivion. Greg immediately shouted †sorry† for throwing the disc way past me and way past my reach, but I was not going to give up. There might not have be another o pportunity. I saw this one and I was determined to reach it. ?Flying past Justin Burns and the rest of the other defenders, I dug my toes into the ground and lunged with all my strength on every step.My ankles were sore from playing for so many hours, but that was not going to stop me. My ribs hurt from colliding with Morgan Mansfield during the previous game, but that was not going to stop me. My wrist hurt from slamming into the ground at the beginning of the game, but that was not going to stop me. My sprit however was more powerful than all of physical limitations combined. As the space between me and the disc shortened, my passion and determination grew larger. After I was almost within reach, I realized what had to be done. To snatch the disc from its natural path, I needed to dive and fully extend my body.The small plastic disc comprised of all my dreams and desires was floating right in front of me. I swung my arms to generate more momentum and I slammed my feet into the gro und like two pistons launching a projectile. Every ounce of my energy and soul was poured into this thrust. Before I could think of the consequences, I was already flying through the air. In the air, it did not matter that my body ached. It did not matter that I haven’t caught a pass the entire game. It did not matter what I got on my math test. It did not matter that the fall might hurt. All that mattered was catching the disc.With my adrenaline fueled hawk eyes, I saw the ridges on the disc spinning in a clockwise direction. I reached my hand out, with my thumb under the disc, clenching first with my index finger and then wrapping the rest of my fingers around the smooth curve of the disc.? Everything I dreamed and fantasized about was now resting in my hand. It was still not safe however. The ground had a hunger that only broken dreams could satisfy. As the wrath of the cruel turf approached, I raised the disc high above my head feeding my body as fodder to the savage unyi elding terrain.A bed of hot coals could have broken my fall, and I still would not have felt the pain. The glory of catching what was thought to be uncatchable completely overpowered any slight injuries. This glory rushed into my body and soul as a primitive roar rushed out. My teammates and even the players on the other team ran over to congratulate me on my game winning grab. Kings couldn’t have felt as empowered as I felt. ?  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Even though the adrenaline wore off and the grass stains came out of my shirt and the injuries healed, the memory of this amazing experience stayed with me.But to me, this memory is more than just a good catch. It was the most enlightening experience in my life. This catch, as well as every other aspect of Ultimate Frisbee, has taught me that with diligence, tenacity and focus, there is nothing that is unattainable. To me, Ultimate Frisbee is not a game. It is not a sport. I do not play it. I do not like it. Ultimate Frisbee is a way of life. I eat, sleep and dream about it. I love it. It does not take over my life. It is my life. Only with this type of devotion and dedication, can the unreachable be reached.

Punishing Race A Continuing American Dilemma - 979 Words

Professor Michael Tonry is the McKnight Presidential Professor of Criminal Law and Policy, director of the Institute on Crime and Public Policy of the University of Minnesota. He is one of the leading scholars of crime and punishment who has put race and race disparity at for front of the American Criminal Justice System and written many scholarly books on the topic. In his other works he has shaped an image of how racially minded the Criminal Justice System is and how such injustice has been applied to African Americans. Based on Tonry`s credentials, the book reviewed in this paper complies valuable and trustworthy statistics and information, and also author`s own experience in this particular field. The book â€Å"Punishing Race: A Continuing American Dilemma† is a work of Michael Tonry in which he tries to address the issue of disparity and discrimination toward African Americans and how systematically attitudes and mind set have shaped laws and limitations by the governmen t on this particular group of American society. The main question to which the author tries to find answer is: â€Å"How do that a long series of criminal justice policies that do special damage to black people were conceived, adopted, and carried out in a country in which few whites any longer believe in white supremacy or black inferiority† (Tonry, 2011, preface X). The question presented by Tonry is very important for the American society because it addresses an issue that not everyone wants toShow MoreRelatedPolice Violence Is More Than Violent Policing1369 Words   |  6 PagesBernasconi, R. (2014). When police violence is more than violent policing. 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Reconstruction in the 20th Century Essay examples - 584 Words

nbsp;nbsp;nbsp;nbsp;nbsp;The beginning of the 20th century was a memorable time in history for the United States. This time period drastically changed our country politically and socially by reform. The Presidents that ruled our country during this era were especially powerful and made many differences, women and African Americans were starting to take a stand, and our country was able to make it all the way through the Great Depression. All of these events that took place in the early 1900s helped our country regain strength and find a balance of its power. The act of reformation, helped to strongly shape America into what it has become today. nbsp;nbsp;nbsp;nbsp;nbsp;When the Great Depression hit our country in 1893, we went†¦show more content†¦Ã¢â‚¬Å"Since the Civil War, business influences had dominated government to such an extent that big business practically ran the government† (Angel, vol.1). Americans wanted to change the way government worked and allow the people to have more say in things. Several political parties were formed in the early 1900s to promote labor reforms. An example of this would be Eugene Debs who ran for the socialist party and was a strong supporter of labor reform. Socially, women and African Americans were becoming more active across the country. After numerous struggles, the 19th amendment was passed in 1920 to allow women suffrage. If women were never given the chance to vote, our world would be strangely different. Also, the lynching numbers notably decreased from 1900 to 1915 to show that African Americans were not being mistreated as much as before. 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What You Dont Know About Classification Samples Essay Could Be Costing to More Than You Think

What You Don't Know About Classification Samples Essay Could Be Costing to More Than You Think Drafting and planning together with researching should be done in order to have a simple writing. Deep learning, at its simplest level, is about representation learning. Representing sound for machine learning isn't trivial in any respect, there are many ways and lots of research done. Information should be organized and has to flow logically for readers to comprehend the point of your research. Your writing has to be brief and concise. Writers don't stick to a specific side. Students have a difficult time in writing if they don't have a draft or outline to follow. In whatever you do you should exude a high degree of self-confidence. Not all folks will be effective in life, but success can be gained. The point is, he says, if you believe you have what is necessary to sell a house for sale by owner, make certain you fully grasp all the pitfalls and what you're giving up by not have agent representation. The idea of human differences refers to the ways that people change and produce a place. Things You Won't Like About Classification Samples Essay and Things You Will Comedy Movies Comedy is a rather common kind of movie and attracts nearly every sort of audience. They are one of the cheapest, but, at the same time one of the most enjoyable and comprehensive entertainment. Therefore, they mean entertainment as well as a medium of a message to change the perception. Sentiment analysis may be used to learn more about the wide variety of reactions from the interactions with unique kinds of platforms. Brainstorming is your capability to hold down the secret to effectiveness! The workplace environment varies tremendously among all settings because of the various personalities and behaviors of all of the coworkers. The authors decided to deploy the previous model. The data set are available here. Then you are going to be able to choose whether you should correct, discard or handle the data in anohter way. Remove numbers Remove numbers if they aren't pertinent to your analyses. The info is going to be organized in a lot of columns, somewhat like a table or spreadsheet. Humans alter the surroundings by, as an example, building roads through wildlife locations. Biodiversity is a vital measure of the wellness of any ecosystem, and of our whole planet. Some ecosystems may have several more species than another. Every ecosystem includes an ex ceptional selection of species, all interacting with one another. Classification Samples Essay Options There's not yet sufficient tutorials out there. Since there are lots of detailed tutorials out there, I'll keep it brief. Source code are found on Github. It is possible to access the complete source code employed in the tutorial here. Many algorithms utilize feature similarity-based strategy. Multilayered artificial neural networks are getting to be a pervasive tool in a range of application domains. Simple machines give mechanical benefits. With numerous languages used throughout the planet, NLP systems might be a true changer. Classification Samples Essay - Is it a Scam? Another style of improving a model is by altering the algorithm. Yipee, a little better Almost all the classifiers are going to have various parameters which may be tuned to get optimal performance. With regard to architecture it's a simple three-layered neural network. At a moment, 1 training example is utilized to update the parameters. The point is to converge to M different regional optima and help save network parameters. 1 way is to create a co-occurrence matrix. A naive strategy is to try out a few distinctive values and see which one gives you the ideal loss without sacrificing speed of training. The entire spiel about big data is that we are able to build much better classifiers largely as a consequence of having more data. Finding the Best Classification Samples Essay The research paper text data is merely a bunch of unlabeled texts and are available here. When you decide on a topic, remember about the duration of your paper. You also ought to consider whether the paper is argumentative, analytical, or among the other types. If you believe it's too problematic for you, don't hesitate and say I need to pay a person to write my research paper.

Electric Cars Essay Example For Students

Electric Cars Essay The Constitution of the United States of America contains the basic rights of citizens ofthis country. There is, perhaps, no right more controversial than the First Amendment inthe Constitution, first introduced on December 15, 1791. The First Amendment states,?Congress shall make no law respecting an establishment of religion, or prohibiting thefree exercise thereof; or abridging the freedom of speech, or of the press; or the right ofthe people peaceably to assemble, and to petition the government for a redress ofgrievances?(1st Amendment, Internet). Due to the indecisiveness of this Amendment,arguments over the interpretation of the words written by the founding fathers haveflourished for years. One of the main arguments that has arisen over the years is over theinterpretation of what is meant by free speech and free press. While this argument hasstemmed off in many directions, one of the most recent and heated debates is over thegovernments ability to censor material to the public . Some of the major forms ofcensorship occur in television, music, literature, and most recently, the Internet. Censorship has taken place in various forms since the earliest rulers existed. Theseearliest forms of censorship existed through a leader of some sort trying to keep his peoplefrom saying bad things about him. This censorship, while fairly undocumented, has takenplace in various governments throughout time in most areas of the world. Whilecensorship today has taken a different form in the United States, the same basic principleshave remained the same. Censorship is basically an attempt by the government to limitwhat the public sees, hears, or absorbs. I believe that all forms of censorship are basicallya violation of the basic First Amendment right that so many people take for granted. Some limit must be put on the ability of the government to censor any kind ofcommunication in the United States, or the basic rights of the people will be infringedupon. One of the biggest f orms of censorship that takes place in the United States todayexists in one of the largest mediums of communication we know of. This medium isknown as the television. In 1999, it was reported that over 99% of all Americanhouseholds have at least one television, with a majority of the households having morethen one set available(Chafee, 173). This startling statistic is accompanied by another factthat shows the average American watches 30 hours of television weekly(Chafee, 173). With this kind of participation from the American public in any kind of medium ofcommunication, it is no wonder why some people consider the idea of censorship with somuch enthusiasm. However, adults have the right to view material they please, andtherefore, their rights should remain intact. The problem that most people have withviolence, sex, and profanity on television comes into play when considering the number ofchildren that watch television without a parent or any sort of controls on their viewing. Ith as been reported that 10,000 acts of media violence are witnessed in one year by theaverage American child(Zeinert, 88). One must keep in mind that this statistic does notinclude any sexual content or profanity children may view. The American public hasexpressed some concern over the material their children view each day, and that has beenthe beginning and the continued push behind the need for some sort of censorship oftelevision. It wasnt until the dramatic increase in violent crimes committed by children,however, that there was a strong public demand to censor the material children haveaccess too. While the claim that something needs to be done to at least reduce the amountof violence, sexual material, or profanity that American children view has began to pick upsupport among the American public, the means by which to accomplish such a task haveyet to be resolved. Some argue that censorship is the only way to accomplish such a largescale problem, but others argue that the problem starts at home. A survey conducted bythe Roper Center concluded that over 50% of parents do not monitor what their childrenwatch at home. This figure shows me that parents are not taking the responsibility towatch their children, and instead are just relying on television to show programs intendedfor younger viewers. With the help of some electronic blocking devices, such as theV-chip, parents can monitor what their children are able to watch, without getting thegovernment involved. The V-chip can help parents watch their children even when theyrenot home. This new safeguard is the best alternative to censorship. Since many programsare beginning to contain a rating system displayed at the beginning of each show, parentscan get a basic idea of the content of the show without having to sit through each programtheir child wants to watch. Instead of censorship of the whole community, it wouldmerely become an issue of parents dealing with their children(Zeinert, 89). I believe thisissue is much less controversial and should help relieve the push for censorship inAmerica. So why do we need censorship of television when the parents, assisted bytechnology, can monitor what their children watch while still being able to watchprograms they would like to see themselves? The simple answer is, we dont. A second area in which censorship has started to interfere with is music. Musicwas originally censored much the way free speech was. In the 1700s, New YorksGovernor Crosby attempted to keep a group of citizens from singing songs that wentagainst the King of England(Chafee, 182). More recently, however, censorship of musichas taken place due to explicit lyrics. Similar to the worry of violence, sex, and profanitybeing shown to children on television, the worry of children listening to explicit lyrics inmusic has caused concern. The first real case of this occurrence occurred when a rapgroup known as ?2 Live Crew? was banned from areas of Florida because of their songslyrics( Zeinert, 82). ?2 Live Crew? was arrested for public obscenity, but they won theircase in the appellate courts based on the idea that it was illegal to ban entertainmentgroups from performing or selling their act(Zeinert, 83). In 1985, the Parents MusicResource Center was the first company to put stickers on compact discs and cassettesgiving a warning of ?Explicit Lyrics,? and giving ?Parental Advisory? (Chafee, 195). I feelthis is the first step in the right direction. Instead of trying to censor music lyrics, theParents Music Resource Center is trying to inform parents what their children arelistening to. They leave the decision of what children can listen to up to the parents,instead of trying to censor the entire nation. Again, censorship seems unnecessary, and aninfringement upon the rights of citizens of the United States of America. A third area in which censorship has taken place is in literature. Censorship inliterature has increased dramatically in recent years. In fact, fr om 1991 to 1994, there hasbeen more than a 50% increase in the number of demands that books be banned in schoolslibraries as well as public libraries(Zeinert, 109). Some of the books being demanded tobe removed from libraries nationwide include, Huckleberry Finn, written by Mark Twain,Forever, by Judy Blume, and The Bridge to Terabithia, written by Katherine Paterson. These American classics have been removed from shelves due to various reasons. MarkTwains novel, for example, has been attacked for its use of the term ?nigger?, as well asits portrayal of African American slaves. ?The state office of the National Association forthe Advancement of Colored People issued a statement, Feb. 3, 1998, claiming that MarkTwains classic, The Adventures of Huckleberry Finn is offensive to black students andshould be banned from classrooms across the state? (Meyer, Internet). This kind ofcensorship, whether it be from public or school libraries, not only denies the authorfreedom expression, but d enies the reader the ability to judge for themselves the contentsof a book. Many children learn about racism, sex, abuse, or drugs through books thatsome libraries have banned. Without these books, some children will not come toconclusions about these subjects until they are encountered in the real world, and someimportant lessons such as trusting yourself, knowing what you believe in, and havingtolerance will not be learned until the children are adults(Chafee, 199). It is not right todeny people important lessons in life by denying them the right to choose which materialsthey read, just because some might find it offensive. Once again, rating can be placed onbooks that give parents the idea of what they are reading before even opening the book,and so censorship is not needed, but only information. Deviancy Defined EssayChafee, Zachariah Jr. ?Free Speech in the United States?. Versions of Censorship. Ed. John McCormick and Mairi MacInnes. Chicago: Aldine, 1962. 172-200. ?Constitutional Law.? 1999. Internet. Accessed on 04/20/99 athttp://members.iex.net/~jriley/ps401.htm. Gelfand, Ravinia. The Freedom of Speech in America. Learner Publications Company. Minnesota: 1967. Hogeboom, William H. ?Censorship vs. Censure-ship.? Billboard. 27March 1993:6. Mayor, Federico. Unfettered Freedom. Unesco-Courier, may 1995, p.38. InfoTracSuperTom full text, November 1998. ?Prayer and Religious Instruction in Schools.? 1999. Internet. Accessed on 04/23/99 athttp://www.witchvox.com/white/wscourt_schools.html. ?Supreme Court Cases.? 1999. Internet. Accessed on 04/23/99 athttp://laws.findlaw.com/US/. Zeinert, Karen. ?Free Speech?. New Jersey: Enslow

The legalization of Marijuana Essays (869 words) - Drug Control Law

In the documentary The Union: The Business Behind Getting High, Adam Scorgie argues about the international effects of marijuana and how the citizens of the world benefit from it?s use. Scorgie compares how societies operate today with marijuana being illegal, to how the world would react to the legalization of marijuana. He uses logical and emotional arguments, logos and pathos, along with interviews of both average people and people who have a higher level of education to prove that marijuana helps economies as well as a societies. He also presents facts that the use of marijuana does not have a negative impact on the user?s mentality and behavior. Scorgie uses logos to show how the ?Union? positively benefits a community economically. In the documentary, Scorgie talks about places called Grow Ups. Grow Ups are where pot can be grown inside of a house and/or a shed. In every Grow Up community, each member has their own assigned job that they do to make daily operation run smoothly. Realtors sell homes to growers, carpenters shape the homes for the growers? convenience, and electricians install the specifically bright lights necessary for the operation and divert the energy elsewhere so that the power use is not suspicious. Even though the realtors, carpenters, and electricians are crooked, the police are still upholding their duties to catch growers and finding these Grow Ups. This shows that the Grow Ups allow for the ability everyone to have a job and a steady income to support families and themselves, if needed. It helps us realize even though it is illegal, this process involves so many people. This also puts marijuana at a higher demand since it is illegal. Scorgie also looks at the argument of marijuana causing violence. He makes it clear that it is because of the prohibition of marijuana. If one cannot sell pot and they are caught selling it, they are considered a criminal. When in reality, this person is selling something that is natural and it has not caused any deaths. Then my question to you, is why is it legal for tobacco companies to sell cigarettes when nicotine and tobacco have caused four hundred thousand deaths a year? Most people do not know that marijuana was legal at one time and that it was an agricultural crop used for many purposes; none of these purposes have ever been harmful to societies in any way. As Scorgie describes this subject, he goes on to argue that marijuana is not exactly the drug that most people make it out to be. He uses a lot of pathos to persuade his audience that marijuana does not cause lung cancer or damage brain cells by interviewing medical examiners and researchers. There was a doctor who had performed an experiment on monkeys to prove that the drug can kill brain cells and cause malfunctions. In this experiment, the doctor put masks over the monkeys? nose and mouth and pumped the amount of thirty joints into the monkeys? system. The doctor had failed to mention that he was limiting the monkeys? oxygen amount which entailed to suffocating them. This experiment shows how the dishonesty of one doctor can sway a person?s opinion to agree that marijuana cannot cause somet hing as drastic as killing brain cells or lung cancer. The leading cause deaths in the United States are drugs that do not contain marijuana but are tobacco, crack, and heroin along with aids and murder. Studies have shown that tobacco has killed up to four hundred thousand people a year and caffeine can kill up to ten thousand people a year. Marijuana is nowhere near the top in leading causes since there has never been a case where it was the cause of someone?s death. When taking these facts into consideration, it makes this argument easy to trust. Scorgie goes on to argue that marijuana is not something that can hugely harm our society and he also questions whether or not prohibition is necessary. Even after the prohibition, the demand or supply for marijuana has not changed. It is a steady source for income for organized crime. When using the underground market causes violence, eighty-eight percent of marijuana arrests are for