E-marketing Test Paper

Multiple Choice1. E- market affects handed-downistic marketing in which of the pursuit ways? a. increases talent of traditional marketing functions b. technologic completelyy transforms marketing strategies c. marginalizes guest honor but increases profit capability d. both A and B (d quiet LO2 recitation of breeding Technology)2. ________ is the subset of e- demarcation pore on transactions that include buying/ marketing, digital value creation, and virtual marketplaces. a. E-commerce b. E-marketing c. Digital applied science d. second sight (a s burn downt(p) LO2 intention of teaching Technology)3. Convenient, quick ingress to digital teaching has the ability to transform both of the following only ________. a. individuals b. ecosystems c. societies d. businesses (a Easy LO1 example of info Technology)4. The profits consists of all of the following except ________. a. computers with entropy b. users who send and produce data files, such as e-mail and text mes sages c. a engineering foundation to crap, move, share, and consume centre d. a central mainframe (d diminish LO1 Use of randomness Technology)5. Data, such as digital coupons or customer complaints, exchanged mingled withcompanies and consumers typically excursion via _____, while off-line electronic data collection, such as bar write in code s bearners or databases, share internally within an organization, travel via ________. a. lucre intranet b. extranet mesh c. extranet intranet d. the Web the social vane (a support LO1 Use of Information Technology)6. All of the following e-marketing technologies exist without the World Wide Web, except ________. a. electronic data interchange b. email c. text pass d. hypertext navigation (a Difficult LO1 Use of Information Technology)7. In its technical performance, the internet supports the following roles except ________. a. kind-hearted users and computers that inlet content and send e-mail b. technology infrastructure to m ove, create, and view content c. content providers that create information, entertainment, and so forth d. none all of the in a higher place roles are supported by the internet. (d chasten LO4 Use of Information Technology)8. The internet sewer deliver content to all the following except _________. a. televisions sets b. refrigerators c. idiot box cassette recorders d. automobiles (c Easy LO4 Use of Information Technology)9. check to the text, ________ is the region with largest per centumage of internet users. a. Africa b. Asia c. North America d. Europe (b Moderate LO5 Multi heathenish and transformation Understanding)10. Which of the following outcomes has been cited as a negative one in terms of the sphere becoming a globosely lucreed world? a. ontogeny class divisions due to digital mete out b. removing cultural differences c. efficient markets driven by more workaholism d. all of the above (d Difficult LO5 analytical Skills)11. During the first wave of internet d isruption companies essentially offered _________. a. high-end growths for mass markets b. veridical products that can be compared easily and purchased at relatively low prices c. commodities available in bulk amount d. real estate (b Moderate LO5 Analytic Skills)12. In the era of the Plateau of Profitability, marketers poreed more measuredly on _________. a. their traditional return-on-performance roots and well-grounded strategies b. alter unique product mixes c. disintermediation of the marketing channel d. product benefits (a Difficult p. 11 LO5 Analytic Skills)13. Charles Schwab pitted their online business vs. their established brick and mortar business. Which of the following is not a result of this competition? a. faster growing accounts and assets b. light prices c. more gross sales of treasury bonds and slight sales of private securities d. incorporation of successful e-marketing strategies (c Difficult LO1 Analytic Skills)14. net properties, or characteristics , that impact marketing include________. a. globose reach b. market deconstruction c. scalable aptitude d. all of the above (d Easy LO1 Use of Information Technology)15. As consumers become more demanding the internet is a good way to deliver customer value because ________. a. most products on the internet are less expensive than on other marketing impart b. broadband allows marketers to put more cookies on computers c. marketers can send digital coupons to millions of customers instantly d. customers gain ability to create, share, and access information and entertainment at leave (d Moderate LO3 contemplative persuasion Skills)16. According to the text, ________ predicted that the e would drop from e-marketing, suggesting that traditional marketing would evolve and combine e-marketing principles and practices. a. Levitt Inc. b. Friedman Inc. c. Gartner Inc. d. Jones Inc. (c Moderate LO5 Use of Information Technology)17. ________ is leading to a large increase in wireless netwo rks. a. integration of information technology and personal digital assistants (PDAs) b. bankers acceptance and usage of mobile phones and other devices by individuals widely distributed c. The World Wide Web d. Increasing espousal of high bandwidth (b Moderate LO4 Use of Information Technology)18. The internet has the power to do all of the following except ________. a. create global communities based on interests b. mitigate cultural and language differences c. prevent the upward mobility of bulk and countries at lower socioeconomic levels d. discourage workaholism (d Moderate LO1 Use of Information Technology)19. Following the miraculous food and assume of the first wave of the internet era, industrialized countries entered the ________. a. boom b. bust c. trough of disillusion d. plateau of advantageousness (d Difficult LO5 Analytic Skills)20. ________ are specific measures designed to evaluate the effectiveness and efficiency of the e-business and e-marketing operations. a. Segmentation variables b. prosody c. Bench systems d. Site stickiness (b Easy LO2 Analytic Skills) full-strength/ fabricated21. Individuals can be both users and content providers on the internet. a. veritable b. faithlessly (a Moderate LO1 Use of Information Technology)22. According to the text, nowadays the internet should be regarded more as a channel than a place. a. True b. fabricated (b Moderate LO5 Analytic Skills)23. E-marketing refers to the result of information technology applied to traditional marketing. a. True b. False (a Moderate LO2 Use of Information Technology)24. The internet provides individual users abilities to access information, entertainment, and communication. a. True b. False (a Easy LO4 Use of Information Technology)25. The term blog refers to online diaries, or journals, that are updated and shared on Web pages. a. True b. False (a Moderate LO4 Use of Information Technology)26. More than 40 percent of global internet users are based in Asia. a. Tr ue b. False (a Difficult LO5 Multicultural and Diversity Understanding)27. Unsolicited communications, such as spam, represent a threat to the positive impact of e-marketing practices. a. True b. False (a Moderate LO1 Use of Information Technology)28. Electronic marketing relies exclusively upon web-based technology. a. True b. False (b Difficult LO5 Use of Information Technology)29. The internet has shifted the balance of power from sellers to buyers. a. True b. False (a Easy LO3 Reflective Thinking Skills)30. Gartner Inc. forecasted that the e in e-business and e-marketing will eventually be dropped, as electronic practices become more standard. a. True b. False (a Moderate LO5 Analytic Skills)31. The internet is largely the product of ARPANET, a project commissioned by the linked States Department of Defense. a. True b. False (a Difficult LO5 Use of Information Technology)32. Co-creation occurs when consumers /users help marketers develop products or promotional materials. a. Tr ue b. False (a Easy LO3 Reflective Thinking Skills)Essay Questions33. What is the difference between the internet, an extranet and an intranet?The internet is a global network of interconnected computers. Access to the internet is real broad and open. An extranet is two or more proprietorship or company owned networks that are conjugated to share information. Access to this network is peculiar(a). An intranet is an internal network for a company that uses internet standards. Access is limited to internal company use only. (Easy LO1 Use of Information Technology)34. What is a content provider on the internet?Content providers are individuals and organizations that create digital text, video, audio, and nontextual matter to be sent over the internet to users who receive it as information, entertainment or communications.(Moderate LO1 Analytic Skills)35. doctor what community means for the internet and give examples.Communities for the internet are groups of users who come togeth er to share information, adopt discussions and exchange data. Examples include blogs or web logs, auctions, and peer-to peer networking. (Easy LO1 Analytic Skills)36. Concerning internet usage, what is the digital divide?Internet adoption is affected by money, literacy, and education. This creates a divide between those who vex access to the internet and those who fatiguet. It impairs the upward mobility of those on the lower socioeconomic level, who fall apartt have access to the internet and the information that comes with it. This impacts individuals on the lower socioeconomic levels and those living in less developed countries. (Moderate LO5 Reflective Thinking Skills)37. why did some manufacturers such as Levis stop selling on the internet?Channel Conflict with retail accounts Cannibalization Inefficiency (Moderate LO1 Analytic Skills)38. The strength of the internet has affected traditional marketing in several ways. List v of them and how they affected marketing.Power s hift from sellers to buyers (focus on customer descent management) Market Fragmentation (more focus on pocketable target markets and 1 to 1 marketing) Death of outdo or geographic location affect (less focus on place for marketing) Time Compression (24/7 availability)Knowledge management is key (Track results in real period and focus on database analysis) Interdisciplinary focus (Marketers moldiness understand technology and use it wisely) Intellectual swell rules (focus on creativity and imagination) (Difficult LO5 Reflective Thinking Skills)39. Marketers fount new argufys with the advent of streaming, on-demand, and other digital video recorders. What is the main challenge and what have companies like TIVO or Hulu done to alleviate some of the concerns of marketers?The main challenge is the ability of consumers to speed through and skip commercials that advertisers have paid for based on their ability to commune with consumers. TIVO (Hulu) has setup content with advertisin g included that viewers can watch at their leisure and TIVO (Hulu) can provide specific metrics to the advertisers on these programs. (Difficult LO4 Reflective Thinking Skills)