International Marketing Mix Essay Example | Topics and Well Written Essays - 2000 words

International Marketing Mix - Essay ExampleIn case of the consumer base enjoyed by the association, there is a sharp partition in harm of the target group. The basic target group of the company includes muckle in the upper income group starting from the age of 30 and above. Further, the people who have retired and are in the age group of 50 and above, see as a major source of profitability. Another important source of income for the return is the Internet. Therefore, the important element in the application of the entry point strategy for Tutburys is to recognise the age and income groups that predominantly define the demographics in India, before acquittance on to carry out segmentation and reach suitability in terms of the marketing mix. In this case, the entry point strategy may be used as a preliminary process that will help develop the marketing mix. This entry point strategy has been define throughout the musical theme in the various elements of the marketing mix so as to find a suitable base for segmentation and subsequent brand positioning. door Point StrategyIn terms of the suitable model to be used for the development of a relevant marketing plan and strategy, we have made use of the International Market Entry Mode Strategy for this company. This strategy is ideal for those companies that wish to diversify geographically. (Walter et al, 1988) This strategy along with others that have to do with market segmentation and brand positioning for maximum customer satisfaction will be used in order to evolve a strategy that is best suited for the purpose.... This is the reason for choosing India as the outlandish where a suitable marketing mix for a brand like Tutburys will be suggested. Also, in this regard, the paper will carry out a discussion of Tutuburys current marketing and segmentation strategy in order to arrive on the aspects where the entry mode strategy can be introduced and defined to suit the consumer preference in India. About Tutbur ys Born and marketed during the 1920s to the 1960s, Tutburys was named Thomas, Webb and Corbett to start with until it was known by its present name in 1984, owing to the spot of it mill which was in a 15th century village named Tutbury. 2006 saw a strategic move on Tutburys part where its factory chose to be based at Stroke - on - Trent, instead of Tutburys. The branding of Tutubrys has been largely based on norms that revolve around exclusivity and a certain amount of mystery with the nitty gritties of the company. The basic determination that this paper will work on is that Tutburys has capitalised on the lifestyles of a certain section of people so as to form a brand identity operator of its won. As far as the actual product is concerned, it is imperative to identify where its unique features lie. In this regard, Tutburys is a product that works on the highest quality of nut case which is produced primarily from a high standard of full lead crystal. This crystal has a crysta l element that can be estimated at over 30%. In case of the consumer base enjoyed by the company, there is a sharp segmentation in terms of the target group. The basic target group of the company includes people in the upper income group starting from the age of 30 and above. Further, the people who have retired and are in the age group of 50 and above, serve as a major source of