Columbia Sportswear Company

SWOT look study capital of southwest Carolina athletic wear alliance William Gray Introduction to tune and Technology 115, tumble Semester A Professor Bonnie Bizzell November 5, 2009 This is a SWOT case study on the athletic wear gild capital of South Carolina. I will be coving the strengths, weaknesses, opportunities and threats the capital of South Carolina athletic wear Company faces every(prenominal) day. The capital of South Carolina Sportswear Company started as a simple hat making order in Portland. The fraternity is based in the Pacific Northwest and knows the value of good, hold up condition proof clothing. From the introduction of the first fishing endow tush in 1960 to becoming a global supplier of sportswear available in over 72 countries, capital of South Carolina Sportswear company is clearly a world attractor in the sports wear market. Columbia is strong because it offers many symbols of sportswear for every type of outdoor sport. Whether you same to fish, hunt, snow locomote, piss ski or golf Columbia has the right hawk for you. Columbia excessively uses the power of the cyberspace to reach millions of kinda a little crossways the globe. Columbias makes purchase sportswear over the internet quick and palmy with enormous customer services like free or right away rate shipping and easy return policies. The company also has limited life clock warranties in place for everything it sells.

Columbia is strong because it has bought up intimately of its competition. Columbia has bought out Sorel, circumstances Hardwear, Montrail and Pacific T rail. Additionally in 2009 they introduced e! -commerce and a Titanium golf line. Columbia Sportwear employs the same type of people who buys the point of intersection, people who have sex the great outdoors. By employing people who share a fad for the great outdoors Columbia is able to make a better product and the customer gets what they ask, a quality product that does what its made for. Columbia believes in giving game to the communities by reducing its 1 of 5 environmental restore as much as attainable and believes that corporate righteousness is a company wide effort. Columbia...If you want to get a full essay, order it on our website: BestEssayCheap.com

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